Culture & Philosophy

Culture & Philosophy

PRPL Perspective

Welcome to the family. You’re officially a valued member our tight-knit group.

While we hope that you fall in love with our culture and your work, don’t mistake our casual clothes with casual standards. We mean business.

PRPL began as a company called Hydra Studio, which was originally established in 2002 by Bobby Jones. A digital enthusiast and designer at heart, Bobby envisioned a company where people could work and play, helping businesses grow through digital marketing, while hanging out with a family of creative people.

This is a home of innovators, creatives, and engineers. Beyond advertising, we thrive on connecting people with technology through innovative digital solutions, with services spanning strategy, design, development, and marketing.

Since our inception, PRPL has only continued to grow, which is demonstrated by our proven track record of success. We sport a client roster that includes global tech companies, non-profits, healthcare corporations, and educational organizations.


Though we have grown and morphed over the years, PRPL still operates with the same commitment to excellence with which we started. Our business and relationships with clients and employees are guided by three immutable principles, from which PRPL will not deviate. They are:

We promote and encourage cooperation, honest communication, and treating your coworkers as you would like to be treated. In short, we are all in this together.

The Family

We hire talented people who are committed to our values and purpose to help PRPL succeed. We base all of our employment related decisions on integrity and honesty. Therefore, if you falsify any Company forms (including your application) or references, it’s a clear sign that you don’t share our core beliefs.

Falsification of any Company form may result in discipline, up to and including termination.

The first day you report to work is your official anniversary date, which we will use to determine and track eligibility for various benefits and programs. If you leave and are re-hired, you will have a new anniversary date corresponding to the first working day after you are rehired.

Our Doors Are Open

One of primary goals at PRPL is to build trust amongst our employees by developing a culture that encourages you to communicate your opinions, challenges, suggestions, and comments.

Leadership’s doors are open at all times, and you may speak with any member of management with whom you are most comfortable. No limits. No restrictions.

We will do our best to make sure that your concerns are addressed and needs satisfied. This policy reflects our commitment to respecting each individual, in the true spirit of our culture.

Up next: Conduct And Behaviour